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The CSR integration process

19 January 2017
A case study on a cooperative bank by Cecile Cam

Cecile Cams’ doctoral thesis, which has been defended on December, the 5th 2016, is entitled “The CSR integration process, a case study on a cooperative bank”. Céline Louche, André Sobczak and Nicolas Antheaume (University of Nantes) have supervised this work. This research has started with the statement that most of the Corporate Social Responsibility (CSR) projects created within the organizations remain fragmented and disconnected from the day-to-day activities. These projects thus appear as not integrated within the organization. Although, many works have outlined that CSR integration is necessary, it is still representing an unstudied topic.

This thesis aims filling this gap by analysing the way CSR integration evolves – from a fragmented and disconnected state to its integration within the organization-. This development appears influenced by the legitimation stimulated within the organization. By providing a new perspective on CSR integration, this doctoral thesis not only clarifies the concept of CSR integration, but it also reveals the process through which CSR integration is built. This research puts a particular emphasis on the roles played by employees within the CSR integration and in the CSR internal legitimation. It brings light on the close link that lies between CSR integration and CSR internal legitimation.